https://www.byumarketinglab.com/blog daily 0.75 2026-03-25 https://www.byumarketinglab.com/blog/bridging-communication-and-insight-lessons-from-maggie-jackson monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/ffce826e-1e00-4b40-b50b-f201b18c2cdd/Screenshot+2026-03-05+at+3.38.08%E2%80%AFPM.png Blog - Bridging Communication and Insight: Lessons from Maggie Jackson - Key Takeaways Communication is connection Feedback is a gift Data tells, insights sell Curiosity creates opportunity Confidence grows with action https://www.byumarketinglab.com/blog/micro-influencers-6hlam monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466453146-2J71A8I2ILAO523IBLW5/pexels-anthonyshkraba-production-8791246.jpg Blog - Micro Influencers: A New-Found Super Power in Today’s Social Media Marketing - Key takeaways 1. Micro influencers are redefining social media marketing by offering high engagement, niche expertise, and authenticity. 2. Smaller audiences often lead to higher ROI, because followers trust their recommendations more than celebrity endorsements. 3. Micro influencers excel at targeted marketing, reaching audiences based on lifestyle, interests, and values rather than just demographics. 4. 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https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466430904-7O9JYK1XERGCHKVXETZ5/ML+clientsArtboard+1+copy+5.png Overview https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466430914-N08QWL13PB94KS3VHFIK/1519906347846.png Overview https://www.byumarketinglab.com/consumer-insight-analysis daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431702-IXSSWU8I43AHCLAN2FOU/image-asset.jpeg Consumer Insight & Pricing Strategy Professor Ryan Elder works with a consultant on advertising strategy. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431714-MQKAY9S567VXL1ZLCADU/1709-85+0627.JPG Consumer Insight & Pricing Strategy The flags in the Tanner Building atrium are representative of several international projects the lab has completed. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431725-HCZY6WJ7OTJHFYUHI5ZG/cowomen-7Zy2KV76Mts-unsplash.jpg Consumer Insight & Pricing Strategy - Focus groups A focus group is conducted to gather customer and product insights. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431736-5YGSAGYNZJGOHNDH949H/product+testing.jpg Consumer Insight & Pricing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431745-JXAKIO681K77C3DYRC9W/Screen+Shot+2021-03-18+at+6.34.50+PM.png Consumer Insight & Pricing Strategy https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431756-POEGCEI14E4MGGPJFN7K/Screen+Shot+2021-03-18+at+6.14.39+PM.png Consumer Insight & Pricing Strategy A customer segmentation summary that shows four personas, behavioral segmentation factors, and a comparison of demographics across all segments. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431766-QAUIGY7TV4Y2GNUJASZJ/Screen+Shot+2021-03-25+at+5.42.38+PM.png Consumer Insight & Pricing Strategy A customer journey map that details triggers, information search, consideration set, and final purchase decision. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431702-IXSSWU8I43AHCLAN2FOU/image-asset.jpeg Consumer Insight & Pricing Strategy Professor Ryan Elder works with a consultant on advertising strategy. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431714-MQKAY9S567VXL1ZLCADU/1709-85+0627.JPG Consumer Insight & Pricing Strategy The flags in the Tanner Building atrium are representative of several international projects the lab has completed. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431725-HCZY6WJ7OTJHFYUHI5ZG/cowomen-7Zy2KV76Mts-unsplash.jpg Consumer Insight & Pricing Strategy - Focus groups A focus group is conducted to gather customer and product insights. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431736-5YGSAGYNZJGOHNDH949H/product+testing.jpg Consumer Insight & Pricing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431745-JXAKIO681K77C3DYRC9W/Screen+Shot+2021-03-18+at+6.34.50+PM.png Consumer Insight & Pricing Strategy https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431756-POEGCEI14E4MGGPJFN7K/Screen+Shot+2021-03-18+at+6.14.39+PM.png Consumer Insight & Pricing Strategy A customer segmentation summary that shows four personas, behavioral segmentation factors, and a comparison of demographics across all segments. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466431766-QAUIGY7TV4Y2GNUJASZJ/Screen+Shot+2021-03-25+at+5.42.38+PM.png Consumer Insight & Pricing Strategy A customer journey map that details triggers, information search, consideration set, and final purchase decision. https://www.byumarketinglab.com/privacy-policy daily 0.75 2025-11-06 https://www.byumarketinglab.com/competitive-analysis daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466433500-MF9F2KOCEYV011YWYSL5/1507-38+0891.jpg Competitive Analysis https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466433512-S1YPHXZA3HN4VBUYAA2R/1904-28+309-finalb.jpg Competitive Analysis https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466433500-MF9F2KOCEYV011YWYSL5/1507-38+0891.jpg Competitive Analysis https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466433512-S1YPHXZA3HN4VBUYAA2R/1904-28+309-finalb.jpg Competitive Analysis https://www.byumarketinglab.com/what-we-do-byu-marketing-lab daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466475294-9087XTEFM8C8V7CQ0JJE/teal.png What We Do Landing - Consumer Insight + Pricing Strategy With segmentation, focus groups, product testing, and more analytical and qualitative tools, we are able to understand your consumer personas, leading to valuable recommendations in who to target and how to position and communicate with them LEARN MORE https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466475312-ZOIVCAHTRNPFQV7UNTH7/apricot.png What We Do Landing - Culture Flows Discourse analysis and data analytics on search and social platforms so your brand knows relevant narrative trends and sentiment, facilitating powerful communication and sound brand positioning LEARN MORE https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466475362-ZGSFEXAFXGHSP1WKNSNZ/pink.png What We Do Landing - Marketing + Brand Strategy Using all the tools mentioned here, we can conduct competitive analysis and recommend a comprehensive Marketing Strategy that best fits your business – including social media LEARN MORE https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466475226-IPVHOXAFPE7292SW12QM/darkred1.png What We Do Landing - Digital Marketing Working you through the complexities of the digital marketing world with an exciting perspective. We currently offer onsite SEO, off site SEO, pay-per click, paid social, social media, and email marketing. LEARN MORE https://www.byumarketinglab.com/digital-marketing daily 0.75 2026-03-25 https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466435077-R3SVB4AKCQJ3DAGQMQOR/seoimage.jpg Digital Marketing - SEO SEO is one of the most cost-effective ways to reach your consumers. By improving Search engine optimization you can effectively increase the amount of direct traffic to your website while also improving brand awareness and revenue. Our keyword research is sure to help your company better understand your consumer and improve your overall google rank. Currently we offer both onsite SEO as well as offsite SEO. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466435086-LA7CL33Y6X4AZMHKLX05/ppcimages.jpg Digital Marketing - Pay-per-click Pay-per-click is another great digital marketing tool used to increase website traffic. Like SEO, pay-per-click allows you to be more readily available to your consumers in their time of need. When a company has a good conversion rate, pay-per-click is a great option to quickly increase revenue and brand awareness. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466435095-830CSBD8NCO67216EBK1/paidsocialimage.jpg Digital Marketing - Paid social When it comes to social media, no matter how well you optimize your posts, reach is never guaranteed. This is why paid social media can be so beneficial. If you are looking to reach new potential consumers, paid social campaigns can be a very effective route. Our team specializes in creating product and brand strategies to help your ads reach more consumer. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466435102-W01DFR1TNPULVD88VJ0S/socailimage.jpg Digital Marketing - Social Media There is a valuable relationship that is created through social media and consumers which can greatly increase consumer perception and brand loyalty. However, understanding the constantly changing landscape of social media can be very overwhelming for even the most seasoned business professionals. Currently our team offers comprehensive brand strategies to help you get the most out of social media. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466435110-4HRGE0BTHC2OZXF1E6EK/email.jpg Digital Marketing - EMail Marketing Although email marketing may seem like a way of the past, it definitely is not. Surprisingly, email marketing have a very high success rate. However, understanding how to maximize your email campaign can be difficult to understand. Our team not only creates email marketing strategies but also participates in the execution of the campaigns. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466435077-R3SVB4AKCQJ3DAGQMQOR/seoimage.jpg Digital Marketing - SEO SEO is one of the most cost-effective ways to reach your consumers. By improving Search engine optimization you can effectively increase the amount of direct traffic to your website while also improving brand awareness and revenue. Our keyword research is sure to help your company better understand your consumer and improve your overall google rank. Currently we offer both onsite SEO as well as offsite SEO. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466435086-LA7CL33Y6X4AZMHKLX05/ppcimages.jpg Digital Marketing - Pay-per-click Pay-per-click is another great digital marketing tool used to increase website traffic. Like SEO, pay-per-click allows you to be more readily available to your consumers in their time of need. When a company has a good conversion rate, pay-per-click is a great option to quickly increase revenue and brand awareness. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466435095-830CSBD8NCO67216EBK1/paidsocialimage.jpg Digital Marketing - Paid social When it comes to social media, no matter how well you optimize your posts, reach is never guaranteed. This is why paid social media can be so beneficial. If you are looking to reach new potential consumers, paid social campaigns can be a very effective route. 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https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466450417-HG6I3J34QEB2JJAFRV27/Screen+Shot+2021-03-18+at+6.18.34+PM.png Culture Flows https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466450427-U8N0CTW06QEZYFH0VCR9/Tiny+Hat+Consulting+Kalil.png Culture Flows https://www.byumarketinglab.com/team daily 0.75 2026-03-25 https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469792-FB8IZJ9CA4EO47LEM350/1912-08-005.jpg The Team - Matt Madden Matt has worked in marketing and insights consulting for over 15 years. He has specialized in brand positioning, new product development, messaging, segmentation & targeting, marketing effectiveness, and customer experience. As former head of marketing science for The Modellers and Hall & Partners, Matt has led projects for many Fortune 500 clients across Technology, Financial Services, Retail, Travel, Entertainment, and more. He holds an M.S. in Statistics from Brigham Young University. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469802-HV6BW7WCMJ22X6MIFKIN/darron+billeter.jpeg The Team - dr. Darron billeter Expertise: Consumer Behavior & Packaging https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469811-69PHFN9T4Q23J4CY9GGL/mike+bond.jpeg The Team - Mike bond Expertise: CPG Brand Management https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469819-MB8FTFFOE5BS85YWVK5T/1825-christensen_glenn_011.jpg The Team - Dr. Glenn christensen Expertise: Trademark & Branding https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469830-5NZOW1C8TLRCVDEJISIV/jeff+larson.jpeg The Team - dr. Jeff larson Expertise: Internet Marketing & Market Research https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469840-T9PUQU2LJWEUZII8WH96/ryan+elder.jpeg The Team - Dr. ryan elder Expertise: Sensory Marketing, Design & Advertising https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469850-DTW1K9183T7M9JTLCZSY/Michael_Swenson.jpeg The Team - dr. michael swenson Expertise: Entreprenurial Marketing https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469857-22YQLTOKFDK05Y1J0KZC/20250909-IMG_2455.jpg The Team - Benjamin Nuutinen VP OF PROJECT MANAGEMENT https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469867-D3SW5IRD77MM4SEC1ET2/20250909-IMG_2717.png The Team - Alena Black PRESIDENT https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469878-73633EJSMOHGSP6MN4GW/20250909-IMG_2633.png The Team - Alexi Corfield VP OF business DEVELOPMENT https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469897-XZYRV27Q6YQK8BUPQR6P/20250900-IMG_2645.png The Team - Parker Hendricks VP OF ANALYTICS & INSIGHTS https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469905-6Y815Z1BCG9IPL4XB9EI/20250909-IMG_2488.jpg The Team - Sefakor Esiape VP OF Culture https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469792-FB8IZJ9CA4EO47LEM350/1912-08-005.jpg The Team - Matt Madden Matt has worked in marketing and insights consulting for over 15 years. He has specialized in brand positioning, new product development, messaging, segmentation & targeting, marketing effectiveness, and customer experience. As former head of marketing science for The Modellers and Hall & Partners, Matt has led projects for many Fortune 500 clients across Technology, Financial Services, Retail, Travel, Entertainment, and more. He holds an M.S. in Statistics from Brigham Young University. https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469802-HV6BW7WCMJ22X6MIFKIN/darron+billeter.jpeg The Team - dr. Darron billeter Expertise: Consumer Behavior & Packaging https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469811-69PHFN9T4Q23J4CY9GGL/mike+bond.jpeg The Team - Mike bond Expertise: CPG Brand Management https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469819-MB8FTFFOE5BS85YWVK5T/1825-christensen_glenn_011.jpg The Team - Dr. Glenn christensen Expertise: Trademark & Branding https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469830-5NZOW1C8TLRCVDEJISIV/jeff+larson.jpeg The Team - dr. Jeff larson Expertise: Internet Marketing & Market Research https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469840-T9PUQU2LJWEUZII8WH96/ryan+elder.jpeg The Team - Dr. ryan elder Expertise: Sensory Marketing, Design & Advertising https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469850-DTW1K9183T7M9JTLCZSY/Michael_Swenson.jpeg The Team - dr. michael swenson Expertise: Entreprenurial Marketing https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469867-D3SW5IRD77MM4SEC1ET2/20250909-IMG_2717.png The Team - Alena Black President https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469857-22YQLTOKFDK05Y1J0KZC/20250909-IMG_2455.jpg The Team - Benjamin Nuutinen VP of Project Management https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469878-73633EJSMOHGSP6MN4GW/20250909-IMG_2633.png The Team - Alexi Corfield VP of Business Development https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/2fa31de7-74af-4b45-8412-4bffcddb60e8/Tori.Moran.jpeg The Team - Tori Moran VP of Brand Marketing https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469897-XZYRV27Q6YQK8BUPQR6P/20250900-IMG_2645.png The Team - Parker Hendricks VP of Analytics & Insights https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469905-6Y815Z1BCG9IPL4XB9EI/20250909-IMG_2488.jpg The Team - Sefakor Esiape VP of Culture https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469973-MSPIDLRTJ5188H5OFBS3/20250909-IMG_2627.png The Team - Madison Kelley https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466470095-2Z8DC0QZ8K40CF0PP814/20250909-IMG_2678.png The Team - Sarah Richards https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466470109-6W3WBCMH37JTV5MMTMPN/20250909-IMG_2610.jpg The Team - Emme Chipman https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469940-AVFJH6AHV535AFC8P9W9/20250909-IMG_2540.jpg The Team - Nick Maglioli https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466470029-5XU55ZW0YHZJMWGBPWFZ/20250909-IMG_2508.jpg The Team - Lorenzo Montatnari https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466470061-S8IDD5JI8RWWZJMGEV1A/20250909-IMG_2519.jpg The Team - Bryon Chandler https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466469989-MQ6P4WNX8AX9HWCSV1WD/20250909-IMG_2591.jpg The Team - Louisa Dillon https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466470001-VPBR4B1FFJH87I7UAJWL/20250909-IMG_2528.jpg The Team - Mylie Derrick https://images.squarespace-cdn.com/content/v1/690d1a7b5bab420d6564f72a/1762466470013-60PUF76F9DGHJD50SWYK/20250909-IMG_2573.jpg The Team - Miriam Call 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