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YOUR BUSINESS. OUR STUDENTS. REAL IMPACT
 

your business

our students

real impact

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Market Research → Strategic Decisions

The BYU Marketing Lab pairs top-tier MBA and undergraduate Marketing students with world-class faculty that includes former insights and analytics agency executives.

You get professional-level results at a fraction of the cost, while giving students a chance to grow by applying learnings from a top-tier business school to real-world work.

 

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Last week we had the opportunity to hear from Himmie Lau and her fantastic journey at Viori. Himmie captivated us illustrating the profound impact of storytelling in forging connections and elevating a brand. It's a reminder of how powerful narrative
We have recently heard from some of the best speakers in the Marketing Lab! Chad Gharring, the CMO of Boley, shared some incredible insights regarding the research and skills that go into having an amazing competitive advantage. Thanks, Chad!
Nothing brings people together like scavenger hunts and music videos… 🎶 It was so fun getting to know the incoming labbies this past weekend at our annual retreat! They are an amazing group and we can’t wait to see what they do! 🎉
Scavenger hunt time!! If you see someone (most likely in the Tanner Building) wearing one of these awesome sweatshirts, it is most likely a Marketing Lab member! Stop us and ask what it’s like to be in the lab! 💙 If you find someone, tag th
Last week we had the opportunity to hear from Ava Adcock- an Associate Brand Manager for Owala! Ava's passion for marketing left us all inspired! ✨
#tbt to when we toured Built Bar and learned from founder and CEO, Nick Greer. As one of our consultants aptly summarized what he taught us, “Working just to have a job or to make money will make you feel trapped. Know your ‘why’ be
This week we got to hear from a former consultant for the Lab, Katelyn Fagan! Katelyn talked about her life and career journey: from influencer and entrepreneur to MBA student to Marketing Director for Zerorez, Inc. We had a Q&A session and lea