Sometimes all press really is good press …but sometimes it isn’t.
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Spotify Wrapped isn't just DJ X serving you exactly what your taste of music is needing that day. It is your music therapist–sharing insights about you that you haven't even discovered before this moment. Spotify users are loving this tool for something much bigger than advertising their amazing taste; they’re using it for self-discovery. Who does Spotify think you are?
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In a world where everyone is connected, a viral video about your product not living up to its promises can be disastrous, but does it have to be?
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There are so many reasons why companies should hire BYU Marketing Lab, it was tough to narrow it down to just ten.
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Memes are a double-edged sword. In recent years, film studios have leveraged the power of memes to promote their films, leading to significant box office success in some cases and dismal failures in others.
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With Christmas in the rearview mirror and 2023 on the horizon, new year resolutions are on the brain. Lose weight, save money, make more time for family - do any of these sound familiar? Well this year, we have an idea for a resolution that is sure to improve every aspect of your life.
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If you’ve visited our website recently or you’re a true Marketing Lab fan, you might know what we’re talking about. For those of you who are new here, we won’t keep you in the dark any longer.
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Anyone can write a survey.
Are they always well written?
Definitely not.
Let’s do something about this.
As another school year draws to a close, we are thrilled to announce the Marketing Lab Leadership for 2022-2023! Led by our new president, Seth Hatch, the Marketing Lab will continue to learn, grow, and deliver top-notch, quality work for its clients.
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What does it take for a brand to stay on top of current events, narrative trends, and shifting sentiments?
Now more than ever, it’s essential for social brands to listen to their communities and to stand for something. But how do you listen? And what do you listen to? With so much being talked about at any given moment in any given community, how can a brand successfully identify a relevant “pulse”? How can you pay attention to and react to what matters most?
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The Marketing Lab at BYU Marriott is different from any other marketing consulting agency. For starters, we’re a student-run organization, and have members in their final years of both undergrad and MBA programs.
We regularly work with dozens of top brands and offer valuable market research services at a competitive cost… combining “your business, our students, real impact.”
But there’s something else that makes the Marketing Lab different, too.
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With so many ways to segment the market, it can be easy to feel lost amid the plethora of techniques! You might be asking yourself, “Should we segment by age? Geographic location? Lifestyle?” Segmenting in these ways isn’t necessarily wrong, but there might be a stronger approach that will allow you to feel like you have hit the segmentation bullseye.
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The holiday season is known as a time of giving—giving to friends, families, employees, coworkers, and the community. We’ve all heard some form of the adage about how the giver of the gift benefits as much as the receiver of the gift—and perhaps nowhere is this more true than in the realm of corporate social responsibility.
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Not all days are created equal in the marketing world. Some days, like Super Bowl Sunday and Black Friday, have the power to create ripples in culture and consumption across the nation.
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October was a busy month for members of the Marketing Lab! As though midterms and starting new client projects wasn’t enough, several lab members also jumped at the opportunity to demonstrate their marketing prowess in a handful of case competitions.
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Last week, we shared 5 tips to help companies get the most out of their interns. This week, we wanted to turn the tables and pass on some of the lessons we learned over the summer to the rising class of future interns.
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As we shared experiences and talked about some of the things we learned throughout our summer internships, we were quick to identify the ways our employers helped us (and them!) get the most out of our time. Whether they did things well or could have used some improvements, we identified 5 best practices companies can employ to get the most out of their interns—and to help them have a solid internship experience, too.
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