Marketing Lab 3/5/26 Marketing Lab 3/5/26

Bridging Communication and Insight: Lessons from Maggie Jackson

Marketing Lab 10/23/25 Marketing Lab 10/23/25

Micro Influencers: A New-Found Super Power in Today’s Social Media Marketing

Marketing Lab 10/17/25 Marketing Lab 10/17/25

Marketing Career Tips: Resume Glow-Ups, Recruiting Wins, and Digital Secrets

Marketing Lab 10/14/25 Marketing Lab 10/14/25

Why Grind Culture Has Lost Its Mind

Marketing Lab 10/3/25 Marketing Lab 10/3/25

Unlocking Potential: Insights from Erika Mahterian on Community, Emotion, and Marketing

Marketing Lab 10/1/25 Marketing Lab 10/1/25

Influencer Marketing: Collabs Driving Brand Growth

Marketing Lab 9/27/25 Marketing Lab 9/27/25

Storytelling, Strategy, and a Splash of Data: What an Aquarium Can Teach About Great Marketing

Marketing Lab 9/23/25 Marketing Lab 9/23/25

 When the Owl Goes Unhinged: How Duolingo Mastered Meme Marketing and Built Real Connection

Marketing Lab 3/7/24 Marketing Lab 3/7/24

3 Strategies to Avoid Losing Gen Z Consumers in Your Marketing Approach

Marketing Lab 2/16/24 Marketing Lab 2/16/24

Memes, Moisturizers, and "Not Made by Michael Cera" - The 2024 Super Bowl Ad That Won Over Hearts and Smooth Skin

Marketing Lab 2/15/24 Marketing Lab 2/15/24

The Barbie Paradox: Embracing the Aesthetic but Snubbing Its Architects

Marketing Lab 2/6/24 Marketing Lab 2/6/24

Stop trying to make e.l.f. happen. It's not going to happen...or is it?

Sometimes all press really is good press …but sometimes it isn’t.

Marketing Lab 12/11/23 Marketing Lab 12/11/23

The Soundtrack of You: Spotify Wrapped

Spotify Wrapped isn't just DJ X serving you exactly what your taste of music is needing that day. It is your music therapist–sharing insights about you that you haven't even discovered before this moment. Spotify users are loving this tool for something much bigger than advertising their amazing taste; they’re using it for self-discovery. Who does Spotify think you are?

Marketing Lab 12/7/23 Marketing Lab 12/7/23

Peak marketing means going above and beyond

In a world where everyone is connected, a viral video about your product not living up to its promises can be disastrous, but does it have to be?

Marketing Lab 2/23/23 Marketing Lab 2/23/23

10 Compelling Reasons Why Companies Should Hire the BYU Marketing Lab:

There are so many reasons why companies should hire BYU Marketing Lab, it was tough to narrow it down to just ten.

Marketing Lab 1/31/23 Marketing Lab 1/31/23

The Power of Memes in Film Promotion: The Rise of "Minions: Rise of Gru" and the Downfall of "Morbius"

Memes are a double-edged sword. In recent years, film studios have leveraged the power of memes to promote their films, leading to significant box office success in some cases and dismal failures in others.

Marketing Lab 12/29/22 Marketing Lab 12/29/22

The Best New Year Resolution

With Christmas in the rearview mirror and 2023 on the horizon, new year resolutions are on the brain. Lose weight, save money, make more time for family - do any of these sound familiar? Well this year, we have an idea for a resolution that is sure to improve every aspect of your life.

Marketing Lab 11/3/22 Marketing Lab 11/3/22

We've got BIG NEWS folks!

If you’ve visited our website recently or you’re a true Marketing Lab fan, you might know what we’re talking about. For those of you who are new here, we won’t keep you in the dark any longer.

Marketing Lab 10/6/22 Marketing Lab 10/6/22

5 Ways to Create a Survey People Won’t Despise

Anyone can write a survey.

Are they always well written?

Definitely not.

Let’s do something about this.

Marketing Lab 4/5/22 Marketing Lab 4/5/22

Drumroll please...

As another school year draws to a close, we are thrilled to announce the Marketing Lab Leadership for 2022-2023! Led by our new president, Seth Hatch, the Marketing Lab will continue to learn, grow, and deliver top-notch, quality work for its clients.