Blog — BYU Marketing Lab

How Streaming Shows Turn Into Consumer Trends

Marketing LabDecember 2, 2025Comment

What's Really Keeping CMOs Up at Night?

Marketing LabDecember 1, 2025Comment

The Commercialization of the Holiday Season and What It Means for Modern Marketing

Marketing LabNovember 28, 2025Comment

Rank for the Bots: How AI Overviews Rewrote the Rules of SEO

Marketing LabNovember 21, 2025Comment

From Strategy to Shelf: Inside Brand Management at Owala

Marketing LabNovember 20, 2025Comment

Bridging Communication and Insight: Lessons from Maggie Jackson

Marketing LabNovember 7, 2025Comment

Micro Influencers: A New-Found Super Power in Today’s Social Media Marketing

Marketing LabOctober 23, 2025Comment

Marketing Career Tips: Resume Glow-Ups, Recruiting Wins, and Digital Secrets

Marketing LabOctober 17, 2025Comment

Why Grind Culture Has Lost Its Mind

Marketing LabOctober 14, 2025Comment

Unlocking Potential: Insights from Erika Mahterian on Community, Emotion, and Marketing

Marketing LabOctober 3, 2025Comment

Influencer Marketing: Collabs Driving Brand Growth

Marketing LabOctober 1, 2025Comment

Storytelling, Strategy, and a Splash of Data: What an Aquarium Can Teach About Great Marketing

Marketing LabSeptember 27, 2025Comment

 When the Owl Goes Unhinged: How Duolingo Mastered Meme Marketing and Built Real Connection

Marketing LabSeptember 23, 2025Comment

3 Strategies to Avoid Losing Gen Z Consumers in Your Marketing Approach

Marketing LabMarch 7, 2024Comment

Memes, Moisturizers, and "Not Made by Michael Cera" - The 2024 Super Bowl Ad That Won Over Hearts and Smooth Skin

Marketing LabFebruary 16, 2024Comment

The Barbie Paradox: Embracing the Aesthetic but Snubbing Its Architects

Marketing LabFebruary 15, 2024Comment

Stop trying to make e.l.f. happen. It's not going to happen...or is it?

Sometimes all press really is good press …but sometimes it isn’t.

Marketing LabFebruary 6, 2024Comment

The Soundtrack of You: Spotify Wrapped

Spotify Wrapped isn't just DJ X serving you exactly what your taste of music is needing that day. It is your music therapist–sharing insights about you that you haven't even discovered before this moment. Spotify users are loving this tool for something much bigger than advertising their amazing taste; they’re using it for self-discovery. Who does Spotify think you are?

Marketing LabDecember 11, 2023Comment

Peak marketing means going above and beyond

In a world where everyone is connected, a viral video about your product not living up to its promises can be disastrous, but does it have to be?

Marketing LabDecember 7, 2023Comment

10 Compelling Reasons Why Companies Should Hire the BYU Marketing Lab:

There are so many reasons why companies should hire BYU Marketing Lab, it was tough to narrow it down to just ten.

Marketing LabFebruary 23, 2023 Comment