Our Team
We match people to projects, based on your company’s unique needs. In addition to creating a network of passionate, professional, and experienced marketing experts for your benefit, we offer your company direct access to our superior market research resources and innovative technology solutions that can drastically change the course of your business’ marketing strategy.
Director
Matt Madden
Matt has worked in marketing and insights consulting for over 15 years. He has specialized in brand positioning, new product development, messaging, segmentation & targeting, marketing effectiveness, and customer experience. As former head of marketing science for The Modellers and Hall & Partners, Matt has led projects for many Fortune 500 clients across Technology, Financial Services, Retail, Travel, Entertainment, and more. He holds an M.S. in Statistics from Brigham Young University.
Faculty Experts
dr. Darron billeter
Expertise: Consumer Behavior & Packaging
Mike bond
Expertise: CPG Brand Management
Dr. Glenn christensen
Expertise: Trademark & Branding
dr. Jeff larson
Expertise: Internet Marketing & Market Research
Dr. ryan elder
Expertise: Sensory Marketing, Design & Advertising
dr. michael swenson
Expertise: Entreprenurial Marketing
Student Executive Leaders
Matt Benson
PRESIDENT
Julia Flinders
VP OF PROJECT MANAGEMENT
Tyler Penrod
VP of Digital marketing
Aubrey RisenMay
VP OF business DEVELOPMENT
TressA Long
VP OF ANALYTICS & INSIGHTS
Hillary Slater
VP OF Brand MARKETING
Chloe Child
VP OF Culture
Marketing Lab Consultants
