marketing & BRAND strategy
Services
brand strategy
Market research has the highest impact when it is connected to an overall brand strategy. We help you gather information, turn that information into insights, and then translate those insights into a long-term strategy for your brand.
positioning / messaging
Utilizing market research tools such as text and landscape analysis, we can inform your messaging so that you can join the conversations your consumers are already having and position yourselves in a unique or differentiated way.
social media strategy
We examine your social media performance to date, work with you to determine what metrics matter most in order to drive your business, and then optimize social strategy around those metrics. Need to drive more awareness? Or need to drive more traffic to your site? We will evaluate what platforms are best based on your product and your growth objectives.
“We had an all-star crew from the Lab help us with a competitive messaging and positioning project and we were very happy with the results. They gave us a breadth of information, actionable insights, and presented the findings to a room full of tough executives with confidence. The visuals were on point, and we will be acting on the recommendations they gave us.”
Improve your business strategy with one click.
Brand Positioning: Sample Deliverable
Perceptual mapping across various brand metrics (MDS or Correspondence Analysis)