To the delight of the entire world, the 2021 Marketing Lab Labby awards were presented on April 14th. Here are some of the most prestigious, resume-building awards.

First, from the buyer’s perspective (which is the perspective almost anyone can relate to as we’ve all bought something at some point while working with a commissioned salesperson), what’s desired? A buyer wants to:

- Know they seller has their best interests in mind

- Know the solution/product they’re investigating solves their need

- Know the solution/product they’re investigating fits in their budget

- ...and here’s the big one...FEEL like they can trust the salesperson

We are anxious and eager to help our clients succeed during this time, and we look forward to offering our low cost, effective services to help even more recover from the effects of COVID-19.

We talk a lot about what Marketing Lab does for the clients, and for the students who get the opportunity to work with clients, but what I wish to emphasize is another one of the gifts I’ve received from BYU Marketing Lab: the people I get to work with on a daily basis.