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BYU Marketing Lab (Copy)
Overview
Consumer Insight & Pricing Strategy
Marketing & Brand Strategy
Culture Flows
Digital Marketing
The Team
Product + Pricing Strategy
Portfolio
Case Studies
Contact
Blog
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7 Marketing Truths From a CMO
Marketing Insights Marketing Lab 11/19/20 Marketing Insights Marketing Lab 11/19/20

7 Marketing Truths From a CMO

7 marketing truths that I didn't believe in when I was a green associate brand manager. Oh the fragility of youth...

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A Lesson in Advertising Best Practices from Mister Rogers
Marketing Insights Marketing Lab 4/2/20 Marketing Insights Marketing Lab 4/2/20

A Lesson in Advertising Best Practices from Mister Rogers

Fred Rogers, star of Mister Rogers’ Neighborhood, connected to viewers unlike any other program had before. While he specialized in children’s television, his thoughts on people and practices in content creation translate well into some spectacular advertising tips. Here are a few things we can learn from his neighborhood.

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