You’ve sent out a marketing survey, and people are starting it, but not finishing it. Or, you can tell that people are straight-lining answers, or just clicking through the survey without answering (if someone took 30 seconds to finish your five-minute survey, sorry, the data is worthless).

What could be wrong with the survey? Here are some things to look for.

Bouchard was trying to make a conscious attempt to develop their own brand internationally. They wanted to enter the US market. However, entering the US market successfully is easier said than done, especially when their primary product to enter was a bar of new probiotic chocolate.