Too often we see companies make promises that aren’t actually kept. It sends consumers scrambling and companies often don’t jump to fix the problem. Instead, companies should follow three key steps to ensure they avoid this cycle.

We see brand love around us every day in the clothing we wear, the technology we use, and the food we eat. In a world full of beautiful brands with incredible qualities, how does a consumer commit to one and find brand love? Do consumers commit by “following their heart?” Do they take some brands out for dates? As a brand, how can we earn consumer love, engagement, and loyalty? Here are a few tips and tricks to increase brand engagement and loyalty.

Due to the length of the pandemic, we believe that certain habits have shifted while new ones formed and are now common. Those Brands and companies that can best adjust with these new & shifted consumer habits with have a higher probability of winning as a company/Brand in the marketplace.

Think about the things you’ve gotten from Amazon. If you’re like me, it’s a strange mix. Now, try to remember the brands of the things you purchased. Again, if you’re like me, Amazon wanderings rarely involve brand consideration. Electronic accessories, stationary, storage containers, anything made primarily of plastic, blankets, socks, etc.; I typically have no idea what brands I’ve purchased and now own. All I know is that the reviews were good and the price was right.

The BYU Marketing Lab values learning and personal growth, so we decided to compile a book list of our favorite reads! After spending a year collecting book recommendations from our lab consultants, we’re excited to present our 2021 favorites. May they help you become wiser, happier, and a more complete professional.

7 marketing truths that I didn't believe in when I was a green associate brand manager. Oh the fragility of youth...

Step aside Bob Barker (you too Drew Carey). “The Price is Right” could potentially be the top four words that dominate the mindshare of business managers, product marketers, and aspiring entrepreneurs within business. Why you ask? Is it game-show infatuation or is it because so many lose sleep wondering about a variation of those four words: “Is the Price Right?”

If you draw a box that says that the focus of your brand is premium meats from American-grown beef, you’re not going to start selling toilet paper, trips to space or grade B meats. Even if you did, customers wouldn’t accept it. Think about it, if you’re going to space, are you going to catch a ride on a SpaceX Falcon 9 rocket, or the Oscar Meyer sausage rocket? Obviously you’re going to catch a ride to space with SpaceX (though option two does sound fun and exciting). Likewise you’d choose Oscar Meyer sausage over a SpaceX sausage.

If you need a quick refresher, the 4 Ps of Marketing are Product, Price, Place, and Promotion. But we found some gaps in the 4 Ps and we’re here to add two more Ps to your list of things to think through as you’re developing new products.

Steps to positioning your brand well: Understand what your consumers want, and who they are. Understand what your company and brand capabilities are. Understand how competitors are positioning their brands, so you can be unique

The problem with the freemium model is that a lot of the time, consumers get stuck on the free version and don’t want to pay for the premium version (think: constantly deleting old files from your Dropbox account so you don’t have to upgrade to the paid version).

Burger King made major headlines by launching an ad campaign that made our mouths pucker in disgust rather than water in delight. Before you go and ‘break the mold’ by launching a campaign like Burger King’s, let’s look at a framework to help you evaluate your next ad before launch.

There are typically four categories that are used when dividing your consumers into segments: geographic, demographic, psychographic, and behavioral.

Why Brooklyn Nine-Nine’s Jake Peralta might be good at conducting a marketing focus group.

Fred Rogers, star of Mister Rogers’ Neighborhood, connected to viewers unlike any other program had before. While he specialized in children’s television, his thoughts on people and practices in content creation translate well into some spectacular advertising tips. Here are a few things we can learn from his neighborhood.

We at the Marketing Lab suggest that the whole misunderstanding could have been avoided by the Empire reinforcing their own brand love through creating unique engagement experiences for each Galactic Citizen.

Given that fact, it should come as no surprise that we spend a lot of time reading and sharing new insights with each other. We felt it would be appropriate to share the list of some of the best books that have captured our thoughts with you, dear reader, with a small warning. If you add these to your 2020 reading list, you better have enough shelf space so that you can revisit them regularly in the years to follow.

Hey! Remember that Peloton ad that went viral this past Christmas season? Or Pepsi’s controversial Kendall Jenner ad that was pulled after just one day? It’s all too easy to spot examples of poor marketing and bad advertising. The reality, however, is that most marketing is not bad or good, most marketing just is.