The Marketing Lab at BYU Marriott is different from any other marketing consulting agency. For starters, we’re a student-run organization, and have members in their final years of both undergrad and MBA programs.
We regularly work with dozens of top brands and offer valuable market research services at a competitive cost… combining “your business, our students, real impact.”
But there’s something else that makes the Marketing Lab different, too.
Read MoreWith so many ways to segment the market, it can be easy to feel lost amid the plethora of techniques! You might be asking yourself, “Should we segment by age? Geographic location? Lifestyle?” Segmenting in these ways isn’t necessarily wrong, but there might be a stronger approach that will allow you to feel like you have hit the segmentation bullseye.
Read MoreThe holiday season is known as a time of giving—giving to friends, families, employees, coworkers, and the community. We’ve all heard some form of the adage about how the giver of the gift benefits as much as the receiver of the gift—and perhaps nowhere is this more true than in the realm of corporate social responsibility.
Read MoreNot all days are created equal in the marketing world. Some days, like Super Bowl Sunday and Black Friday, have the power to create ripples in culture and consumption across the nation.
Read MoreOctober was a busy month for members of the Marketing Lab! As though midterms and starting new client projects wasn’t enough, several lab members also jumped at the opportunity to demonstrate their marketing prowess in a handful of case competitions.
Read MoreLast week, we shared 5 tips to help companies get the most out of their interns. This week, we wanted to turn the tables and pass on some of the lessons we learned over the summer to the rising class of future interns.
Read MoreAs we shared experiences and talked about some of the things we learned throughout our summer internships, we were quick to identify the ways our employers helped us (and them!) get the most out of our time. Whether they did things well or could have used some improvements, we identified 5 best practices companies can employ to get the most out of their interns—and to help them have a solid internship experience, too.
Read MoreTo the delight of the entire world, the 2021 Marketing Lab Labby awards were presented on April 14th. Here are some of the most prestigious, resume-building awards.
Read MoreBeing the moderator of a focus group presents unique opportunities and challenges. The role takes practice. Let’s have a brief overview of what a focus group typically entails, then we’ll discuss three important skills that will help you be successful as a moderator.
Read MoreMeet the 2021 Marketing Lab leadership!
Read MoreToo often we see companies make promises that aren’t actually kept. It sends consumers scrambling and companies often don’t jump to fix the problem. Instead, companies should follow three key steps to ensure they avoid this cycle.
Read MoreWe see brand love around us every day in the clothing we wear, the technology we use, and the food we eat. In a world full of beautiful brands with incredible qualities, how does a consumer commit to one and find brand love? Do consumers commit by “following their heart?” Do they take some brands out for dates? As a brand, how can we earn consumer love, engagement, and loyalty? Here are a few tips and tricks to increase brand engagement and loyalty.
Read MoreDue to the length of the pandemic, we believe that certain habits have shifted while new ones formed and are now common. Those Brands and companies that can best adjust with these new & shifted consumer habits with have a higher probability of winning as a company/Brand in the marketplace.
Read MoreIf you or your team are anything like us, you’re always looking for great quotes to motivate and inspire. We’ve compiled marketing wisdom from industry leaders, new and old. These are the kinds of quotes that you can put on the whiteboard or pin to a cork-board. Here are some of the quotes that have helped us here at the Lab reconsider how we do our jobs:
Read MoreYou’ve sent out a marketing survey, and people are starting it, but not finishing it. Or, you can tell that people are straight-lining answers, or just clicking through the survey without answering (if someone took 30 seconds to finish your five-minute survey, sorry, the data is worthless).
What could be wrong with the survey? Here are some things to look for.
We recently reached out to Scott Varner, a recent Marketing Lab alumnus to see how his career is going. He is currently a Senior Consultant at Clozd, a Management Consulting company that focuses on serving B2B solution providers.
Read MoreWe recently reached out to Maddie Jacobs, last year’s marketing lab president, to see how her first year post-MBA has been. She and her husband recently relocated to Indiana for her job at Johnson & Johnson. She is currently part of the US Hip(pest) Marketing team, a role within J&J’s Medical Device Orthopedic Company, DePuy Synthes. Maddie is in her first rotation in their two year Marketing Leadership Development Program. Here’s what she had to say.
Read MoreFirst, from the buyer’s perspective (which is the perspective almost anyone can relate to as we’ve all bought something at some point while working with a commissioned salesperson), what’s desired? A buyer wants to:
- Know they seller has their best interests in mind
- Know the solution/product they’re investigating solves their need
- Know the solution/product they’re investigating fits in their budget
- ...and here’s the big one...FEEL like they can trust the salesperson
Read MoreThink about the things you’ve gotten from Amazon. If you’re like me, it’s a strange mix. Now, try to remember the brands of the things you purchased. Again, if you’re like me, Amazon wanderings rarely involve brand consideration. Electronic accessories, stationary, storage containers, anything made primarily of plastic, blankets, socks, etc.; I typically have no idea what brands I’ve purchased and now own. All I know is that the reviews were good and the price was right.
Read MoreThe BYU Marketing Lab values learning and personal growth, so we decided to compile a book list of our favorite reads! After spending a year collecting book recommendations from our lab consultants, we’re excited to present our 2021 favorites. May they help you become wiser, happier, and a more complete professional.
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