You’ve sent out a marketing survey, and people are starting it, but not finishing it. Or, you can tell that people are straight-lining answers, or just clicking through the survey without answering (if someone took 30 seconds to finish your five-minute survey, sorry, the data is worthless).
What could be wrong with the survey? Here are some things to look for.
We recently reached out to Scott Varner, a recent Marketing Lab alumnus to see how his career is going. He is currently a Senior Consultant at Clozd, a Management Consulting company that focuses on serving B2B solution providers.
Read MoreWe recently reached out to Maddie Jacobs, last year’s marketing lab president, to see how her first year post-MBA has been. She and her husband recently relocated to Indiana for her job at Johnson & Johnson. She is currently part of the US Hip(pest) Marketing team, a role within J&J’s Medical Device Orthopedic Company, DePuy Synthes. Maddie is in her first rotation in their two year Marketing Leadership Development Program. Here’s what she had to say.
Read MoreFirst, from the buyer’s perspective (which is the perspective almost anyone can relate to as we’ve all bought something at some point while working with a commissioned salesperson), what’s desired? A buyer wants to:
- Know they seller has their best interests in mind
- Know the solution/product they’re investigating solves their need
- Know the solution/product they’re investigating fits in their budget
- ...and here’s the big one...FEEL like they can trust the salesperson
Read MoreThink about the things you’ve gotten from Amazon. If you’re like me, it’s a strange mix. Now, try to remember the brands of the things you purchased. Again, if you’re like me, Amazon wanderings rarely involve brand consideration. Electronic accessories, stationary, storage containers, anything made primarily of plastic, blankets, socks, etc.; I typically have no idea what brands I’ve purchased and now own. All I know is that the reviews were good and the price was right.
Read MoreThe BYU Marketing Lab values learning and personal growth, so we decided to compile a book list of our favorite reads! After spending a year collecting book recommendations from our lab consultants, we’re excited to present our 2021 favorites. May they help you become wiser, happier, and a more complete professional.
Read MoreJust like most business trends that see their time in the sun, there seems to be a general decline in the excitement around traditional crowdsourcing. However, there are two new and interesting trends that are challenging the way we think about crowdsourcing.
Read MoreA developed marketing strategy will focus team efforts and provide the greatest return from their marketing expenditures. Marketing managers can use three steps to maximize their marketing budgets: marketing teams should understand their brand promise, build a strategy, and then execute that strategy.
Read MoreWe could use polls for so much more. As a forecasting tool polls aren’t that great – they set some expectations, and then we still have to wait for the votes to be counted and find out if expectations were met or dashed. But polls are one area where we can actually seek to understand the reasons people vote the way they do. Polling should be a source of insight and empathy. Rarely are polls used that way, and it’s a missed opportunity.
Read More7 marketing truths that I didn't believe in when I was a green associate brand manager. Oh the fragility of youth...
Read MoreWhat is groupthink? It’s when a single opinion is expressed, and the group rallies behind it without developing opinions of their own, meaning they don’t express those opinions. Sometimes groupthink is a result of the loudest or most persuasive person making others feel like their own opinion isn’t worth sharing. When a person feels like they might be the only person in a crowd who has their particular thought, they aren’t likely to share it. In fact, they’ll change the opinion they express to conform to the group’s. Individuality disappears, and with it the valuable insights of the individual.
Read MoreStep aside Bob Barker (you too Drew Carey). “The Price is Right” could potentially be the top four words that dominate the mindshare of business managers, product marketers, and aspiring entrepreneurs within business. Why you ask? Is it game-show infatuation or is it because so many lose sleep wondering about a variation of those four words: “Is the Price Right?”
Read MoreWe recently had Jeremey Wright, experienced Wavetronix, Conagra, Nestle marketer come and speak to us. He explained an excellent analogy that we share here with his permission.
We think a lot about marketing strategy, obviously. There are a lot of frameworks and theories about how to go about it. Here’s Jeremey’s approach to hitting a great wave and marketing for success:
Read MoreIf you draw a box that says that the focus of your brand is premium meats from American-grown beef, you’re not going to start selling toilet paper, trips to space or grade B meats. Even if you did, customers wouldn’t accept it. Think about it, if you’re going to space, are you going to catch a ride on a SpaceX Falcon 9 rocket, or the Oscar Meyer sausage rocket? Obviously you’re going to catch a ride to space with SpaceX (though option two does sound fun and exciting). Likewise you’d choose Oscar Meyer sausage over a SpaceX sausage.
Read MoreIf you need a quick refresher, the 4 Ps of Marketing are Product, Price, Place, and Promotion. But we found some gaps in the 4 Ps and we’re here to add two more Ps to your list of things to think through as you’re developing new products.
Read MoreSteps to positioning your brand well: Understand what your consumers want, and who they are. Understand what your company and brand capabilities are. Understand how competitors are positioning their brands, so you can be unique
Read MoreHere are the three main reasons why quantitative data could save the life of your business, just like Data saved Jean-Luc.
Read MoreThe problem with the freemium model is that a lot of the time, consumers get stuck on the free version and don’t want to pay for the premium version (think: constantly deleting old files from your Dropbox account so you don’t have to upgrade to the paid version).
Read MoreIn an era when just about anything can get politicized overnight, it is more important than ever to follow the Stephen Covey’s habit, “Seek first to understand, then to be understood.” Brands are facing new risks because our culture is shifting, with brands feeling the pressure to take on social responsibilities.
Read MoreWhen BYU Independent Study decided that they wanted to expand their reach, we knew just the marketers for the job! We were tasked with creating a robust social media marketing strategy in a very fun and unique project!
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